The policies, programs and activities in support of your brand all help to increase brand exposure, and can take many different forms. Ad content, trade shows, contest and event sponsorship, public relations, distribution channels used, promotions, causes and charities supported, web presence and site activity and promises and guarantees are means of brand maintenance and Tampa advertising exposure. Here at Sailfish Media Group, we use a mix of these tools to help create the strongest and most impressionable brand identities and Tampa advertising solutions possible for businesses.
To brand your business is to create a signature look and style. From the fonts that you use, to the colors and images, to the catchphrase, every aspect of your products or services needs to have its own, unique personality. Yet having a beautiful logo design is only the beginning; the brand needs to be nurtured, grown and multiplied. Consistency is the key to any successful branding process. Nurturing your brand means expose it to your potential customers through different media types and vehicles. Selecting a particular medium (TV, radio, outdoor, etc.) is not enough to reach your target audience, you also have to select the right media vehicle (NPR radio, Bay News 9, the billboard off of I275, etc.) that will maximize your chances of reaching your target audience. In addition to selecting the right media types and vehicles, you need to have a website that reflects the feel and the look of that business card or brochure that you are handing out on your next networking event.
Contact us today for more information on branding your business.